Samsung is putting a twist on the smartphone.
At is annual developers conference, Samsung showed off a prototype, bendable phone with a glass screen that unfolds to turn into a tablet.>> When the device is closed, you have all the benefits of a normal smartphone.
If you want a bigger screen, you simply unfold it to reveal the full 7.3 inch display.
Samsung's phone uses what the company calls an Infinity Flex Display.
It can run up to three apps simultaneously.
No swapping between apps, no closing one app to get to another.
It's a far stretch from the curved glass screens on current flagship phones.
There has definitely been some stalling in smartphone innovation.
So having a foldable phone introduces a completely new design that has certain benefits with it, and it's gonna really shake up the industry.
Creating a phone that actually bends is a bigger challenge than just having glass or plastic that can be bent hundreds of thousands of times.
Also, batteries don't bend, they're really rigid.
So you're gotta figure out where the battery goes To make the device feel balanced in the hand.
Samsung said it hurts to stop mass production in the coming months.
But Chinese brand Royal beat Samsung to the punch.
It's all plastic, flex high, which folds 180 degrees is already on sale for over $1300.
I think that the early prototypes are definitely gonna have more gimmicky aspects, as the industry as a whole decides and defines what a foldable phone is, and if it really helps people.
We definitely need a paradigm shift.
I'm not quite sure yet if this is the paradigm that we should be shifting to.
Competition for Samsung could get stiffer with rivals LG and Huawei also pursuing flexible phones.
In San Francisco, Lexy Savvides, cnet.com for CBS News.
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